About Lily Ashwell


Lily launched her eponymous clothing line in 2012 with a small collection of vintage inspired dresses + workwear. Aiming to create a collection of wardrobe staples made with integrity, balancing delicate vintage nostalgia with modern + wearable shapes. This original ethos continues to be the core of her design process.

Lily honed her signature style between her coastal California and her family’s native England. A third generation avid flea marketer, Lily’s personal vintage finds often inspire the loving details + perfect fits of her own designs.

The Brand

The Brand

Our clothes are direct to consumer, meaning sold directly from the maker (us) to you. By cutting out the middleman, we keep our pricing accessible while using the finest, ethically sourced materials + producing locally in Downtown Los Angeles.

Liberated from the fashion calendar, seasons + trends - this business model resonates with our mission to create timeless essentials. Our clothes are designed to be worn day into night + season to season.

Lily’s laid back hometown of Venice Beach has been the ideal backdrop for her first brick + mortar. The corner shop, opened in Summer 2015, is filled with her own designs + a selection of locally sourced, hand crafted lifestyle goods to create an all-encompassing experience.

The Team

The Team

We are a small team of hardworking friends, with an all hands on deck mentality. While we each shine in our given positions, we work closely + collaboratively to bring magic to the collections + shop.

The clothes are designed by Lily at her studio in Venice,California. Our production manager brings them to life, working in partnership with local craftsmen + artisans in Downtown Los Angeles.

Additional team members include a handful of Lily’s closest friends + family.